Principles of Marketing BA223

The company I chose for my social listening blog post is Boeing.  Like Nike, Starbucks, and Costco, Boeing is a well-known corporate institution in the Pacific Northwest.    The company's CTO recently revealed to Nikkei Asia that the company plans on entering the flying car market in Asia by 2030 in order to meet the burgeoning demand for "fast, short distance travel."  The company is developing electric vertical take-off and landing (eVTOL) through one of their subsidiaries.  Under most normal circumstances, this would be great news for the company; new innovations in different parts of the world to explore new markets and new rising needs.   However, Boeing has been doing severe damage control since one of its plane's door plugs blew out over Portland back in January.  Thankfully nobody was hurt, but people lost their phones, and one kid had his shirt ripped off . To make matters even more complicated, last month a whistleblower in the middle ...

Photo by Ingka Centres Scrolling through FastCompany's website I found an article by Adele Peters about an innovative approach to an established fixture: the food court.  Those clever Swedes at IKEA are tackling the ongoing difficulties with attracting bodies to retail spaces by introducing their take on the retail eating space. IKEA opened this food court next to its downtown San Francisco retail store.  IKEA calls their retail center a "meeting place" rather than a shopping center or (God forbid) a mall.  The retail store is a pared-down version of the traditional IKEA warehouse, and includes a coworking/office space on the top floor. IKEA calls their food court "Saluhall" or "market hall" in Swedish, and it features five local restaurants with local tastes in mind.  Their goal is to rethink traditional retail spaces and to revitalize the neighborhood.  IKEA is betting that providing people with a destination other than just a traditional shopping c...

I'm Matthew Adamson, but almost everyone who knows me calls me Matt.  Well, my kids call me dad.   I'm taking Principles of Marketing as one of the first steps towards getting my bachelor's degree in Marketing at Oregon State, well, I'm going to get my associate's degree at LB first, then my bachelor's at OSU.   A year or so ago, I was tossing my resume into an eternal abyss looking for a job as a graphic designer and/or web designer.  I must've put hundreds of applications into the void looking for work.  I noticed that for a lot of the jobs the pay was barely above minimum wage and that most of the good jobs required a degree.  Since I didn't have my degree, and my wife kept asking when I was going to use my GI Bill, I figured it was a good time. When I'm not in school, I still try to work on making art and working on web development.  I also like to spend time with my family, read, listen to music, go outside, get exercise, that kind of st...

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